EARTH
Through conservation initiatives, create a sustainable future in which people and cars coexist with a bountiful, beautiful Earth.
TECHNOLOGY
To uplift experiences, emotionally and physically, Mazda evolves and deepens "Joy of Driving" based on human-centered values, for the purpose to enrich life-in-motion for those we serve.
LONG-TERM VISION FOR TECHNOLOGY DEVELOPMENT
SUSTAINABLE Zoom-Zoom 2030
At Mazda, we see it as our mission to bring about a beautiful Earth and to enrich people's lives as well as society. We will continue to seek ways to inspire people through the value found in cars.
PEOPLE
Enhance customers' mental well-being with the satisfaction that comes from protecting the Earth and contributing to society with a car that offers true driving pleasure.
SOCIETY
Realize cars and a society that offer safety and peace of mind, and create systems that enrich lives by offering unrestricted mobility to people everywhere.
FIVE VALUES PROVIDED
MOVING
The driver and the car become one, uplifting the mind and creating a delightful experience.
ENERGIZING
Driver and passengers experience less physical and mental strain, fatigue and motion sickness.
CONFIDENCE
Driver and passengers feel secure with safety technologies that provide peace of mind.
TECHNOLOGY STRATEGY TOPICS
Introducing Mazda's technology policy to uplift experiences, emotionally and physically.
TECHNOLOGIES DEVELOPED
TO UPLIFT EXPERIENCES,
EMOTIONALLY AND
PHYSICALLY
Introduce technologies to evolve and deepen "Joy of Driving" based on human-centered values.
TECHNOLOGIES ›MAZDA TECHNICAL REVIEW
Mazda disseminates the latest results and status of research and development activities.
Mazda Technical Review ›
AWARDS RECEIVED
Jul.
9,
2026
9,
2026
Mazda 2026 CX-5 earns IIHS TOP SAFETY PICK+
Award marking Mazda's 100th IIHS TOP SAFETY Award.
May.
28,
2026
28,
2026
Mazda receives the 76th JSAE Award from
Society of Automotive Engineers of Japan.
Apr.
22,
2026
22,
2026
Technology for improving electrocoating
performance receives industry recognition.
Mar.
24,
2026
24,
2026
Mazda leads the industry in IIHS
TOP SAFETY PICK+ Awards.
Feb.
10,
2026
10,
2026
Consumer Reports recognizes Mazda for
new-car safety performance.
Jan.
13,
2026
13,
2026
Mazda rotary-engine PHEV technology
receives a Chairman's Award.