2030 VISION / MANAGEMENT POLICY UP TO 2030
2030 VISION
TO BE A CAR-LOVING COMPANY THAT CREATES MOVING EXPERIENCES THROUGH THE JOY OF DRIVING
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MANAGEMENT POLICY UP TO 2030
BASIC MANAGEMENT POLICY
MAZDA BASIC MANAGEMENT POLICY\n\n1 Contribute to the curbing of global warming through Mazda’s electrification strategies tailored to regional characteristics and environmental needs\n\n2 Conduct in-depth research on people and shed light on their relationship with vehicles with a view to realizing an automotive society that offers safety and peace of mind\n\n3 Maintain Mazda’s brand value management, provide unique value, and continue to be a brand preferred by customers
ROADMAP
FOUR KEY INITIATIVES FOR SHAPING THE FUTURE
Key Initiatives 4\n\nCost Reduction and Supply Chain Enhancement
Key Initiatives 1:
CARBON NEUTRALITY
MAJOR INITIATIVES
WIDER USE OF CARBON NUETRAL FUELS
Key Initiatives 2:
ELECTRIFICATION
Mazda estimates that the BEV ratio of its global sales in 2030 will be between 25% and 40% given trends in electrification policies and regulatory tightening. Mazda must be flexible and adapt to coming changes, including regulations, consumer needs, acceptance levels, and infrastructure development. To this end, the Company will steadily work on the transition to electrification in three phases.